https://www.truestoryconsulting.com/blogs daily 0.75 2018-09-12 https://www.truestoryconsulting.com/blogs/2018/9/12/kill-your-television-part-ii-brands-downward-spiral-into-consumer-homogeneity monthly 0.5 2018-09-12 https://www.truestoryconsulting.com/blogs/life-after-death monthly 0.5 2018-09-12 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536469507418-RVTE11CHQPD44MQHLBMQ/0-4.jpg Blogs & Other True Stories - Life after death confirmed. It’s called the Internet. https://www.truestoryconsulting.com/blogs/no-shame-in-ghostwriting monthly 0.5 2018-09-13 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536814590809-QVXXLZMDC9Y5YNGTFHS9/secret-shh.jpg Blogs & Other True Stories - No Shame in the Ghostwriting Game https://www.truestoryconsulting.com/blogs/kill-your-tv monthly 0.5 2018-09-12 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536467166598-5T1DOMWL56LRJC3WA501/0-2.jpg Blogs & Other True Stories - KILL YOUR TELEVISION: TVs in Public Spaces are Murdering Consumer Engagement https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536467120682-KSAYDCS9SSQT6QT0BX4C/0-1.jpg Blogs & Other True Stories - KILL YOUR TELEVISION: TVs in Public Spaces are Murdering Consumer Engagement https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536468591452-VRSB39UQ6DTUQ32HT4T6/0.jpg Blogs & Other True Stories - KILL YOUR TELEVISION: TVs in Public Spaces are Murdering Consumer Engagement https://www.truestoryconsulting.com/blogs/whole-foods-new-store-concept monthly 0.5 2018-09-12 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536472351282-4B4E26MJD7G67JPEAL0N/Cheap-and-Cheerful-_vertical.gif Blogs & Other True Stories - Whole Foods Reveals New Store Concept with Lower Price Point https://www.truestoryconsulting.com/futurestay daily 0.75 2023-10-17 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1695842868247-EKSQPAJQCGOLBYTU8PVD/Screen+Shot+2023-09-01+at+10.01.59+AM.png Futurestay - Project 1 Name Project 1 Description https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1697561603156-562N8RMQOB0143P8A22F/Futurestay.website+1+of+3.png Futurestay https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1697561617897-8D8BQ6B9IY45Q0N4NU5R/Futurestay.website+2+of+3.png Futurestay https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1697561621716-KJWZXWVX0XL1VWX8U6PQ/Futurestay.website+3+of+3.png Futurestay https://www.truestoryconsulting.com/our-process daily 0.75 2020-12-16 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1535435391377-1BHKLB7U656QJLJ29FRE/Discovery.jpg Our Process - 1. DIScovery • What are your goals? • What are your areas of expertise? • What do you like to talk about? https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536465037429-SCCRPTB5UL8LJXWJGGGK/Process.jpg Our Process - the true story Method coaching. consulting. shared accountability. https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536465883938-1FF76WRJWFNQL6RAVU6G/Execution.jpg Our Process - 3. execution • Writing, editing, coaching • Revision rounds to get it right • Publishing/posting/printing of work https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1535435528528-RL2OHNLKXY68U9RU2FGT/Strategy.jpg Our Process - 2. strategy • Establish content needs • Strategize best avenues on which to publish/distribute content • Determine details of ongoing content campaigns via social or other avenues https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536465210720-RC41DX0FDUD5VPLG6B9T/Analysis.png Our Process - 4. Analysis & ongoing Support • Continual analysis of strategy’s efficacy • Ongoing refinement as your goals evolve https://www.truestoryconsulting.com/about daily 0.75 2020-12-16 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1537242102910-PSTVLA4AUY24OLHN29ST/Aryn.jpg About https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463508935827-CIYROC4NTX1KPYV7BK8U/Aro+Ha_0986.jpg About https://www.truestoryconsulting.com/press daily 0.75 2021-12-03 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1580079028280-JPE7WF0KWDQ0LCOF2PO1/BanffSprings.jpg Blog - And That’s a Wrap… The Gathering recap ARYN KALSON-SPERANDIO Cult Collective, June 2015 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536899341909-MY29Y59BJ1CBA85PGYBB/ghost+pic.jpg Blog - Why is Ghostwriting not Always Considered Plagiarism? JONATHAN BAILEY Plagiarism Today, March 2015 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1545244805167-NVT3MV33GSSI4VAYQ9S8/pencartoon_sm2.png Blog - Confessions of a Red-Pen-Wielding Enforcer You know you’re smart. Work with a professional writer to ensure everyone else knows it as well. ARYN KALSON-SPERANDIO Medium, December 2018 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536471230118-A8C5VQ4ZPRO79NNCWOB7/living-on.jpg Blog - LIFE AFTER DEATH CONFIRMED: IT’S CALLED THE INTERNET ARYN KALSON-SPERANDIO LinkedIn, February 2015 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1559861837953-XYISK7VSS2C412RLL9YI/branding.jpg Blog - ASPIRATIONAL PERSONAL BRANDING SHOULDN’T BE A THING ARYN KALSON-SPERANDIO LinkedIn, May 2019 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536814651095-4Y9R7YIMOT7597FIL6XE/secret-shh.jpg Blog - No SHame in the Ghostwriting Game ARYN KALSON-SPERANDIO LinkedIn, July 2018 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1561408401636-X7Y3H2RFAEHRB8KIOA2F/head-versus-heart.jpg Blog - The work you have and the work you want Confronting Humanness on a Rainy Afternoon ARYN KALSON-SPERANDIO Medium, June 2019 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536815333585-XMLMV19DNFR4VEQLPXAA/whole-foods.jpg Blog - Whole foods reveals lower price point: but is that really what fans want? ARYN KALSON-SPERANDIO Cult Collective, May 2015 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1576378713561-47FQSSQ7MQVCL6928O1K/they+Etsy.jpg Blog - “They” is the word of the Year A win for both non-binary gender equality and grammar nerds, but what will the bots think? ARYN KALSON-SPERANDIO Medium, December 2019 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1622477014550-0UF5V8ENGHDZ5DYTG3YN/Explorer.png Blog - Change your language Rebrand the story. Social change often starts with the words we choose to talk about a group or situation. ARYN SPERANDIO Medium, January 2021 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1569959323771-DF4ZKM348YQY22P3L88W/pug-1210025_1280.jpg Blog - The Definitive guide to working from your bed Nothing Beats the Life of a Home-Lancer ARYN KALSON-SPERANDIO Medium, September 2019 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536765974877-JQE8SO7SJHCLD07JZEU3/Insights.jpg Blog - observations from the field https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536471084856-2AL8QQ0A56SZOGJ5UFEO/Kill-Your-TV.jpg Blog - Kill your Television: TV IN PUBLIC SPACES IS MURDERING CONSUMER ENGAGEMENT ARYN KALSON-SPERANDIO LinkedIn, May 2017 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1622476613550-NY0UNMS4K8ATMMF4G465/Write+professionally.png Blog - How to keep your job as a writer when you don’t feel like writing Anything is possible in just 10 easy steps! ARYN KALSON-SPERANDIO LinkedIn, May 2021 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536773356859-ZWUAN4PHQZJHSHS3WSX3/tv-wall.jpg Blog - Kill Your Television, Part II: Brands' Downward Spiral into Consumer Homogeneity ARYN KALSON-SPERANDIO LinkedIn, September 2018 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463509796110-35Z62FHI8PBFN18FDFWV/20140301_Trade+151_0278.jpg Blog https://www.truestoryconsulting.com/contact daily 0.75 2025-08-11 https://www.truestoryconsulting.com/home daily 1.0 2021-06-27 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1537241141095-K1VDWJKCQ5K6ICUOARL9/iStock-531632900+%281%29.jpg Home - Helping professionals sound like the leaders they already are Ghost writing - Book writing & Coaching - Personal Branding - thought leadership positioning https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1537240816169-RBBRL6ICX8KL5TDPEKN1/Square-Writing.jpg Home - Tell us your story https://www.truestoryconsulting.com/terms-conditions daily 0.75 2016-09-13 https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463509796110-35Z62FHI8PBFN18FDFWV/20140301_Trade+151_0278.jpg Terms & Conditions https://www.truestoryconsulting.com/in-progress-true-story daily 0.75 2018-09-12 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1535338254171-CGB44XUU7SRX9ADVB9VR/Executive+Writing.jpg In Progress TRUE STORY - EXECUTIVE writing & Thought leadership Helping professionals sound like the leaders they already are. https://www.truestoryconsulting.com/services daily 0.75 2020-12-16 https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536462239473-XJ8HXFG3PO6RQ1KLGWCN/TS-Services.jpg Services - thought leaders, Tell your story Your audience is listening https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1537241360328-GDJ8HJBGMLGAIRGVY5RL/personal-branding.jpeg Services - Personal Branding • Personal brand positioning • Subject matter expertise discovery and strategy • Tone of voice and public persona workshops • Customized content strategy https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536121862354-BAM1OICMEHQYL69D5YV9/Executive-writing.jpg Services - Book Writing & coaching • Blogs-to-Book method • Story narrative strategy sessions • Outline development • Complete book writing https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1536122017773-CZS1KB12E8IR5C8GF203/Social-Strategy.jpg Services - One-on-One strategy sessions • Every True Story engagement begins with a one-on-one strategy session • Depending on the nature of the project, sessions may be designed around finding things like: tone of voice, area(s) of expertise, book writing goals, etc. https://images.squarespace-cdn.com/content/v1/5b73a8cb36099b63043c7b60/1541872995553-56NI66I2AFH0JEM5ZWZ8/Partner+Logo+Communo.png Services - communo True Story is part of a global community of marketing experts called Communo. 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